Michael Bauer Research

Our studies MB-Research Europe Regional and MB-Research Europe Local 2010 provide you with a basis for delineation and performance control of your sales areas and the preselection of your point of sales.

Europe Regional: Purchasing Power and Structural Information for more than 1 500 regions in Europe:

• Population: latest available figures and projections
• Purchasing Power per capita and in total
• Population by unified age groups
• Population by sex
• Number of households
• Number of persons employed
• Unemployment rate
• Gross Domestic Product

Europe Local: Europe Regional + Population figures for more than 117 000 communities and comparable areas in Europe

The professional tool for the selection and assessment of point of sales and the market size estimation of catchment areas

Europe Local contains precise population figures for more than 117 000 communities and comparable areas, in connection with the per capita values from Europe Regional for each community and each variable.

Read more in our brochure:

Immediately operational – also in your GIS!

In addition to the data we can offer you compatible digital boundaries in all popular formats for use in Geographic Information Systems (GIS). If desired, we gladly integrate the data in your digital boundaries – that way you can comfortably use the data directly within your system.

Your contact persons:
	Christiane Betzner Phone: +49 (0) 911-28 707 062 This e-mail address is being protected from spambots. You need JavaScript enabled to view it		Heidi Gerle Phone: +49 (0) 911-28 707 161 This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Your advantages

Geographically detailed
data for more than 117 000 communities and comparable areas

Up to date
Population projections of all areas

Unified
unified and comparable variables of the same date for all countries

Visualization
35 coloured maps in gif-format show the distribution of Purchasing Power within the countries at one glance and can be used in presentations

Comparable
Purchasing Power 2008 given in national and international perspective, in Euro per capita as well as by Purchasing Power Parities

Time saving
user friendly and clearly top down structured presentation of the data for the whole of Europe in one data set with standardized structure (data on NUTS3 level: Excel-table, population on community level: one Excel-table for each country and on request also additional Access-database)