The general Purchasing Power describes the disposable income of households and is the most commonly used indicator for a region's potential. The Purchasing Power however is not necessarily the most appropriate planning indicator for all providers of goods and services, as for a lot of products the consumers' spending behaviour does not exclusively relate to the disposable income.

In order that you can improve your ability to respond to the specifics of your market, we enhanced our general Purchasing Power and calculated Consumer Spending for 35 categories of goods or services. Our consumer spending data quantify the expenditures of European consumers on detailed geographical levels.